Pure Food + Juice was recently featured in LIFE's Vintage News Magazine - October 2023
by Karen Szabo
In recent years, the idea of adopting a plant based diet has transformed from a niche lifestyle choice to a mainstream movement. The alluring of a diet that benefits your health and contributes to a greener planet has captured the attention of millions. With plant-based products accounting for a astonishing $8 billion industry in the U.S. last year and around 70% of Americans embracing plant-based foods, it's clear that this shift is much more than a passing trend.
THE POWER OF PLANTS
Many people are drawn to plant-based eating due to the potential health benefits. Research as shown that a low-fat, plant-based diet can serve as a powerful tool for preventing and even reversing chronic conditions such as cardiovascular disease and Type-2 diabetes. This eating approach also appears to reduce the risk of hypertension, cholesterol, and even mortality by effectively supporting sustainable weight management.
But how do you navigate this dietary transformation, especially if you're not accustomed to plant-centric eating? The first step is to understand the essence of a plant-based diet and what it truly entails.
WHAT IS A PLANT-BASED DIET?